The return of white florals in perfumery

The Return of White Flowers in Modern Perfumery

White flowers are making a powerful comeback in today’s perfume world. Gardenia, jasmine, tuberose… these intense, elegant and deeply feminine flowers are once again taking centre stage in the most desired fragrances. Their luminous, sensual and sophisticated aura captivates those who look for scents that convey personality and emotion.

After years dominated by fruity and gourmand perfumes, people are falling back in love with the classics: florals and everything that smells of natural beauty with character. White flowers fit perfectly into this trend: they are enveloping, memorable and evocative.

Gardenia: the radiant flower that transforms any perfume

Gardenia is one of the most iconic and sensual flowers. Known for its creamy, luminous and slightly fruity aroma, it expresses an elegant, vibrant femininity.

In Larome’s feminine collection, the fragrance Gardenia captures this spirit beautifully: it combines the purity of white gardenia with jasmine, frangipani and a soft sweetness that turns it into a sophisticated, joyful and vibrant perfume.

Jasmine: the eternal essence of femininity

Jasmine has long been one of the most cherished ingredients in perfumery. Its scent is delicate yet powerful, sweet yet sensual, capable of wrapping the wearer in a natural elegance that is impossible to imitate.

In fragrances such as Bella di Roma, jasmine appears in several forms — jasmine sambac, classic jasmine and jasmine tea — creating an exquisite floral bouquet that adds refinement and a true “haute couture” touch.

Tuberose: floral intensity in its purest form

Tuberose is the most intense and voluptuous of the white flowers. Its dense, creamy perfume blends fruity, spicy and almost liqueur-like facets, creating an irresistibly sensual aura.

Its return is driven by the desire for fragrances with a strong identity: tuberose conveys strength, character and a magnetic femininity that can turn any composition into an unforgettable perfume.

Why are white flowers back in fashion?

• They are elegant and timeless: they represent classic femininity without losing modernity.
• They convey real emotions: purity, joy, sensuality, light.
• They pair well with current trends: juicy fruits, clean woods or soft sweetness.
• They add presence and personality: they leave a memorable trail.

In Larome’s feminine collection, white flowers like gardenia and jasmine shine in modern compositions such as Gardenia, Bella di Roma and other luminous floral-hearted fragrances. Scents that reinterpret the power of white flowers for today’s confident, sophisticated woman.

If you love bright, elegant and full-of-life perfumes, white flowers are a trend you absolutely need to explore.